Ciara has worked in senior marketing roles with a number of blue chip consumer companies; as Director of Marketing, Communications and Media Production for Red Bull Air Race based at Hangar 7 in Salzburg, as Marketing Manager for L’Oréal Paris, (incl the Garnier & Maybelline brands) as Consumer Planning Director for Diageo with Initiative Media, in Brand Management with Johnson & Johnson, and as interim Marketing Communications Manager for Red Bull and The Irish National Lottery. She has developed bespoke marketing training books for some of her clients including the Red Bull Marketing Team. Ciara worked for two years as Head of Impact for Social Entrepreneurs Ireland, working with entrepreneurs to make their organisations and charities sustainable and for two years served as Chairperson of MyMind, a mental health organisation. Ciara managed the branding and marketing for Red Bull Crashed Ice in Belfast in February 2015, a feat of engineering which involved building an artificial ice track at Stormont, Northern Ireland, before founding Amelia, The Art of Adventure in March 2015, making Art & Furniture from reclaimed aircraft. Ciara is an honours commerce graduate of UCD and a first class honours graduate of the Smurfit UCD Graduate Business School.